Step into the Shoes of… a Global Head of Content Marketing
The “Step into the Shoes of…” series continues with a new episode dedicated to the roles that help ensure the quality of our client service every day. Through employee testimonials, Indosuez highlights the breadth of expertise, missions and responsibilities that shape the daily work of its teams.
Episode 5: at the heart of the Group’s editorial strategy
In this episode, meet Mafalda Dos Santos, Global Head of Content Marketing in Geneva, Switzerland. Her role is to steer the Group’s editorial strategy and coordinate all publications produced for clients around the world. Among them are regular publications such as the House View, the Global Outlook and the LinkedIn newsletter Beyond Insights.
In an international and cross-functional environment, content management relies on key qualities: rigour, organisation, responsiveness, adaptability and a keen eye for detail. Mafalda works closely with a wide network of experts and contributors across numerous teams in Europe, Asia and the Middle East.
Through this testimony, discover the behind-the-scenes work of a role that is essential to Indosuez’s editorial excellence and to showcasing its expertise to clients and teams across the globe.
06 ottobre 2026
